Writing content is easy, but promoting these contents involves some fundamental technical aspects. No matter how much resourceful content you write, you need to know how to organize that content to cater to both the users and search engines.
Therein lies the necessity of keyword research. This strategy enables you to extend the audience of your content and allows your content to reach readers more effectively. In this article, we will discuss the crucial aspects of keyword research to boost the audience for your content.
This strategic employment of keyword research is deeply embedded within your understanding of the market, your target audience, and their probable ways of searching for several contents, products, and services.
To build effective content, you need to learn the features and functions of keyword research to avoid the follies associated with keyword research. The sooner you discover how an audience search for certain content, the better you will explore the strategic employment of SEO and thereby will be able to reach a greater audience and promote your content or brand. Other relevant things are 1. Keyword tool, Google keyword, Adwords, Keyword planner, Keyword ideas, Search-engine. 2. Keyword research tools, Google Adworks, Adworks keyword, Keyword list, Google Keyword planner, Keyword phrases, Keyword suggestions, List of keywords. 3. Competitor, Niche, Related keywords, Find keywords, Seo keyword, Research tools, Google suggest. 4. Engine optimization, New keyword, Search terms, Seo tools, Adwords account, Google trends, Free keyword tool, Best keyword. 5. Organic Search, Pay-per-click, Ad group, Researching, Search Marketing. 6. Searchers, search-term, Negative keywords, Keyword density, Research keywords, Webmaster, Search engine optimization, Keyword analysis, Backlinks, Paid search, Seo strategy, Search results, Cost-per-click, Ppc campaigns, Bing ads, Keyword generator, Seo book, Keyword data.
As an expert in a field, you may have an insight into your concerned sphere and know several related terms to describe the aspects of your area or subject. But your linguistic ability is of the least importance when it comes to selling your product. You need to focus on how will your audience look for the item or service that you are catering to? As the laymen, they will use simplistic or descriptive terms to look for certain content or product. You need to understand that psychology first.
Try to look for something that is not within your sphere. Suppose you belong to a technical field, try looking for food utensils, or if you belong to the academic field, search items for swimming pools. Though it may sound childish, it is quite helpful in finding the keywords.
You will understand the way one searches for something which is not always within his/her field. Now implement this strategy in your keyword research procedure.
In the 21st century, which wastes time in lame thinking! It’s time to teach things up! Try using a keyword research tool. While you will find many of them for free online, some highly proficient ones demand a little subscription charge. Invest in a good tool and half of your work is done.
Come up with a few keywords related to your service or products and use them as seed keywords to generate more such relevant words through keyword research tool. It will not only help you to find similar keywords but also sort them according to the frequency of search. It will also come in handy to refer to the variations in your keywords that are popular among the audience.
Let’s analyse this aspect with an example to obtain a wholesome view. Typing “anniversary” and “flower” in the column of a keyword research tool, you may find even more prolific and more searched words for the related terms like:
During the procedure, you will also observe that the search volume of these generated keywords varies to some extent. We have to know Google Adwords, Keyword tools, Google keyword tool, Keyword suggestion, Free keyword research, Keyword suggestion, Marketer, Queries, Cpc, Keyword discovery, Search queries, Link building, Popular keyword, Keyword search volume, Free seo, Google webmaster, Research process, Seo tool.
Here comes the second strategy. Of course, you want to reach a greater mass by selecting the most searched words. But often it’s more advisable and advantageous to select terms having lower search volume since they will be less competitive and thereby attract the attention of the audience.
Therefore terms of both high and low search volume possess a certain advantageous approach in building up your website effectively. Big franchises often utilize the top 10 or 15 high volume words, and if you use the same words for your start-up, the chances are that your effort will go in vain.
To sum up, the higher search volume will invite greater competition, and you will require more effort to reach to the audience while extremely low volume words will not draw adequate numbers of users. You need to maintain a moderate pace between the two. This is where long-tail keywords play their masterstroke.
Let’s talk statistics! Search for the word “pizza” on Google. You will obtain various results ranging from a pizza oven to mozzarella cheese. The keyword “shoes” often shows the result of the shoes of Cinderella to the socks of Lady Gaga. Ridiculous, right? For a prospective customer, it is indeed ridiculous and troublesome, but these words obtain the foremost ranks in the search volume.
Long-tail keywords, though occupy lower search volume; nevertheless, they are more specific and user-friendly at times. Think for yourself: “Best price 32 inches LED plasma TV” is more specific than the vague yet high volume keyword “TV” right?
The market is never consistent. Then why should your keywords be so! Modify your keyword from time to time and remain relevant always.
It’s not always enough to rely on one’s mind or a keyword research tool when it comes to the competitive market. You need to have a keen attention to the keywords used by your competitors so that they don’t bit you! But don’t be aggressive and compile all the words that you come across. This will only mess things up. Just keep your eye open, and if you find your competitors are not using certain high ranked words, don’t miss the opportunity to use them for yourself.
Keyword research is one of the most crucial elements to promote your service. Put extra effort into this and witness the popularity of your product.